Tim O'Reilly published a report about the Long Tail that exists in Facebook user applications. While this reports dates from May 2007 it will no doubt still be true today. There are only a small number of applications that have the most users (Superwall and TopFriends for example).
He identifies that the application's goal is to get into the very small head where most activity takes places. Applications have to be able to exist for a longer amount of time. A way to demonstrate this is the low selling price of the application 'Advent', which is only usable 4 weeks out of every year. And thus as a very limited life.
Sources: O'Reilly Radar, Mashable
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