Is the expression 'The Media' simply another way of saying the News?
- I think not.
Media is the plural of medium, which is a means of conveying a message, a means of communication. A tool which we use many times a day. These media include anything from television, to newspapers, magazines, the internet protocol, billboards etc. There are many more messages being transmitted towards the viewer or the listener than just the news. This includes entertainment, advertising, to be short, any message sent by a sender to a receiver. These receivers can be be many in the case of a few to many model (traditional broadcasting like television or newspapers) or a many to many model (like the internet).
If we continue this line of thinking we are all part of what is commonly referred to as the 'media'. In this age of the internet and the endless possibilities to share our opinions, stories and rants through blogs (There are so many free services like Google Blogger, or Wordpress ...), social networking tools (MySpace, Facebook, Friendster, ...), instant messengers (MSN Messenger, AIM, ICQ ...), short message updaters (Twitter) and Wiki's (with for example wikipedia) ... We're all our own publishers, senders of information and sharers of thoughts.
No comments:
Post a Comment